A lot of us know that any SEO campaign begins with keyword research. Less of us, however, have a solid understanding of exactly what effective keyword research entails.
- Are you seeking to expand on existing keyword targets or expanding into new categories?
- Are you going after terms your comeptitors are ranking for already?
- Are you targeting head terms, torso terms, or long-tail keywords?
- Is there a Quick Answers or Local 3-Pack universal listing on the SERP(s) you want to get placement in?
Join BrightEdge Head of Onboarding and Platform Training Bill Fergusson in this comprehensive and interactive 2-part walkthrough of how to do all of the above and more.
This is an interactive tutorial. To be able to follow along, download the worksheet right here.