Local, Global, and Mobile Content Performance

Manage content performance for specific, local search engines

Digital marketers require insights and visibility into content performance at scale. Gaining those insights becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location-enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a user's location.

Digital marketers at global organizations must also measure performance across multiple countries and various search engines.

From a travel and hospitality perspective, mobile is seeing a tremendous amount of growth. For Marriott we need to make sure that we’re on top of our game from a mobile perspective and BrightEdge visibility will definitely help us.

People Also Visited

Data IntegrityBlended Rank