Marriott, CheapFlights, Performics - Mobile SEO
Marriott, Cheapflights, Performics, and ModCloth discuss Mobile SEO
Digital marketers require insights and visibility into content performance at scale. Gaining those insights becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location-enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a user's location.
Digital marketers at global organizations must also measure performance across multiple countries and various search engines.
Google has become really good at contextualizing SERPs to locations – so much so that the same search query issued in two nearby cities could result in different SERP experiences. HyperLocal capabilities in the BrightEdge platform allows you to target and optimize content experiences for the audiences in the locations that matter the most to your business. Select from over 32K US and 36K non-US city search engines, across desktop and mobile search. Or add specific locations, like specific retail store addresses, to get even more granular view of your organic performance.
Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.
Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. The growth of local search, and increasing usage of smartphones and tablets has fueled the need for Digital Marketers to optimize for mobile search. BrightEdge has introduced an innovative new technology, Mobile content performance, enabling Digital Marketers to create winning mobile search strategies.