How To Do Video SEO?
Steps to succeed with video SEO
Video has become an increasingly important part of building a strong digital presence. Customers watch over a billion hours of video on YouTube alone every day. Video has also become increasingly popular on social media platforms and on brand websites themselves. Knowing how to do video SEO, therefore, can help brands ensure that their content receives the attention it needs on the SERPs. Here is what you should know about video SEO and how to begin optimizing for it.
- Target a topic
- Build up the entire YouTube channel
- Share and promote video
1. Target a topic. Like any other type of SEO, you want to focus your efforts on the topics that matter the most to your target customers. Think about the persona that you want to reach with this video and their position on the buyer’s journey. Then consider the list of target topics that you think they will want to engage with. You want to think about the search volume of particular keywords which will help you understand the level of interest in particular topics.
Once you have the main idea that you want to target with this video, begin to create notes that will guide the content. You will also want to use the keyword you target in important areas of the video such as the title and in the tags that you give the video.
Keep in mind that videos allow you to offer a more intimate look at your organization, such as to customers who want to hear from the leaders of your organization or even from other customers. Therefore, do not only think about the topic you want to cover but also who you can use in your organization to help you deliver the message.
2. Write transcripts. As sophisticated as Google has become, it cannot yet understand video. It still relies on the textual clues given about the video, along with people’s reaction to the video, when determining how a video should rank on YouTube or their regular search engine.
Therefore, including a transcript of your video can benefit your SEO. This provides any search engine with a good idea of what the video is about. With this additional information about the content contained in the video the search engine will be better able to rank your video. It also helps to build up your perception of expertise on the topic.
3. Build up the entire YouTube channel. Particularly on YouTube, the internal search engine does not only look at the metrics for this particular piece. It also closely examines how customers respond to the rest of your channel. If your channel has a variety of videos around a particular topic and customers respond well to the material you produce, it speaks highly to your level of trustworthiness and expertise. When the channel itself is well-regarded, the individual videos will be as well.
To build up a channel, focus on increasing the number of videos you produce on the topic. Similar to building up a blog, you will want to create material on a variety of topics that will interest customers.
4. Share and promote the video. Once you have created the video, you need to promote it to potentially interested audiences. Let people know about your new video so that you can attract traffic to the page and encourage people to watch what you have created. You can promote the video through other social media channels as well as your own website.
Consider again the people you want to target with this particular video. Then, analyze where you will likely interact with them during this stage of the buyer's journey. Use these types of platforms to target people interested in the video. This will help you attract the largest possible audience. The more people who watch the video, particularly those who watch the video all of the way through, the higher your video will rank.
Employing all of these strategies together will help your videos obtain the highest possible rankings.