How To Get High-Quality Backlinks?
What are high-quality backlinks?
Within the context of SEO, backlinks are a form of acknowledging the authority and knowledge of another site. When another site links to yours, they are trusting their visitors and traffic to you. They are telling their valued audience that you are a good source for them if they want to learn more about a particular topic.
How do I get quality backlinks?
Here are six steps on how to get backlinks:
- Create your target buyer personas and map them to their buyer's journey.
- Create content that offers high value to a specific persona at a particular point in their journey.
- Distribute your content wisely across social media, newsletters and email to attract as much attention to it as possible.
- As more people are exposed to your content, they are more likely to link to your website.
- Use this content to establish yourself as a thought leader in your industry.
- Look for opportunities to write guest posts on other websites or for industry publications.
High-quality links have a tremendous amount of value to site owners. They help to establish credibility so that Google knows they can trust your website, therefore raising your ranking and possibly helping to gain a Quick Answer box. They can also help draw more traffic to your site when people click through links on other websites to learn more. Cultivating these links takes work, but when you follow these steps, you will be able to make the power of the backlink work for you.
What is the value of high-quality backlinks?
Search engines are always looking for ways to understand how reputable your site is and whether people trust the information you publish. Backlinks are regularly viewed by algorithms as a factor in determining the value of your website.
Backlinks can also help you increase your traffic, especially if they are high-quality backlinks. As more people link to your site, you will have visitors that arrive from these other various web properties, interested in learning more about the topic at hand. This will grow your brand awareness and can further boost your rankings through higher traffic and engagement rates.
Is there any danger from bad backlinks?
Just like Google wants to see high-quality backlinks coming from high-quality sites, it also does not want to see links from low-quality, spam sites. Although it is not clear whether or not these links can actually harm a site’s ranking, it is recommended that you disavow any links that you do not want included in your backlink profile. By disavowing the links, you let Google know that you want no part of them.