POV: User & Consumer Reviews Do You Need It?

Are consumer reviews good for both consumers and search engines?

Consumer reviews are extremely valuable for the commerce user experience, an experience that usually begins at a general or vertical search engine. Research shows that 93% of users report that consumer reviews influence their purchasing decisions. And 3.3 stars is a minimum breakpoint users look for to trust and engage with a business or a product. As many as 84% of shoppers said they trust reviews as much as recommendations from family and friends. 68% of consumers say they read 4 or more reviews before they make a buying decision. Stats and data from Shopify reviews article.

Read this POV to learn more about how reviews influence SEO and the recommended practices to use them to drive results.

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