More than ever before, SEO and search visibility are a key component of any serious marketing strategy. Search is already the largest marketing channel, driving 51% of all traffic online. Brands that are serious about their digital presence cannot afford to ignore SEO, or relegate it to a corner or silo off by itself.
This checklist from BrightEdge will help you to get the ball rolling on integrating the complexities of SEO into the rest of your marketing functions.
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