BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

What is Keyword Search Intent?

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how...

Aligning Content with Intent Webinar Q&A

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Micro-Moments...

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

Semantic Search: The Why and How to of Semantic SEO

While keywords are still an important part of SEO and ranking, search engines have evolved and are able to understand the full context of a query beyond just the keywords. Optimizing your content for semantic search can increase your chances of ranking in position 0 results like People Also Ask...

A Beginner's Guide: Understanding SEO Keywords 101

What are Keywords (and Keyword Intent)? When a user searches on a search engine, they type in a query such as “calendar”, “pizza toppings”, “women running shoes”, or “best BBQ restaurant near me.” What is delivered by the search engine is a list of relevant webpages on the Search Engine Results...

Google BERT Algorithm Update: What Is It?

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO? BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has...

How to Create a Data-Driven Content Calendar with Keyword Research

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year.  It helps you identify the blog topics that attract your target audience and when you should publish those topics...

Paid Social Media And Distribution Networks You Should Know About

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Using paid distribution might not be...

Optimizing For The Google Answer Box

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries....

Let Your CMS Guide Your Content Workflow

A CMS, otherwise known as a Content Management System, is software used to develop and manage your content through various marketing channels. While most content management systems mainly focus on content management for your website, some also grant marketers the ability to manage content across...