BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Google Priority Hints – More Firepower to Support Core Web Vitals

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web Vitals:   Largest Contentful Paint (LCP), which measures loading performance....

Web Log Analysis is Essential to a High-Performing Website

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you...

Search Ranking Factors Are Not Always Applied Equally

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. algorithms). Search Engine Land’s exceptional...

Core Web Vitals Webinar Q & A

Last month we hosted a webinar on Core Web Vitals ahead of the Google Page Experience Update scheduled for May, 2021. With nearly 2000 registrations, we were prepared for a lot of questions and knew we likely wouldn’t get to them all. Following the webinar, we reviewed the questions, and felt there...

Five Strategies to Prepare for the Core Web Vitals Update

One of the most important issues this year facing digital marketers is how to prepare for Google’s upcoming Page Experience Update.This May, Google will begin using three key metrics to help assess the user experience of a given webpage based on actual browser data. The three metrics that are...

The Importance of Testing Site Speed

Website performance is an important aspect of maintaining high ranking in the SERPs. Regularly checking on your site’s performance, especially your page speed insights, is a must for any SEO. A great user experience is becoming more and more important to search engines particularly Google as it...

Preparing for Core Web Vitals Update

What is the Google Page Experience Update? This will be a major update to the Google algorithm that will bring a wide variety of metrics known as Core Web Vitals together to form a page experience ranking factor. It’s slated to occur in May of 2021, so you have some time to address any changes...

XML Sitemaps

Arguably one of the more straightforward technical elements of SEO, XML sitemaps are often typically misunderstood. To get a better understanding of XML sitemaps and how to use them efficiently, it helps to know what they are and what they are not. What are XML sitemaps? In its simplest form...

Underutilized And Underrepresented Schema Markup

Structured data is a mark up that provides information about pages to the search engines and Schema.org is a vocabulary that can be used with many different encodings supported by HTML that can help boost organic search performance. There are hundreds of different schema.org entity types, and you...

A Guide to Structured Data

Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! And Yandex decided to collaborate on and support an open source platform to define entities and their attributes. This collaboration led to the...