BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

SEO Rank Checkers: Know Where You Stand in the SERPs

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most...

Search Ranking Factors Are Not Always Applied Equally

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. algorithms). Search Engine Land’s exceptional...

Monitor Search and Centralize Reporting to Increase Global Agility

The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to do well what was required, the ones that fared the best, quickly embraced the new...

Keyword Gap Analysis: The Key to Successful SEO

Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the...

Aligning Content with Intent Webinar Q&A

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Micro-Moments...

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

Track YouTube Search Trends to Create High Quality Content

Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other...

Best Marketing Books You Need To Read

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious...

SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEO? SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines...

Semantic Search: The Why and How to of Semantic SEO

While keywords are still an important part of SEO and ranking, search engines have evolved and are able to understand the full context of a query beyond just the keywords. Optimizing your content for semantic search can increase your chances of ranking in position 0 results like People Also Ask...