2020 BrightEdge Holiday Planning Guide

With the holiday season fast approaching, are you be prepared for how this year will be different?

That's right, the happiest time of year is upon us and while the excitement will likely still be the same, it's time to be sure you're prepared during what is traditionally your peak season. Due to the COVID-19, many businesses are wondering what this season will hold.

  • Will the volume of purchases in a given day slow down?

  • Is Black Friday going to be as critical this year?

  • Will Cyber Monday be bigger than ever?

  • How will businesses handle supply-chain and shipping concerns?

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand. We examined analytics of 144 e-commerce clients from a wide variety of business sizes and diverse product profiles. Our insights into shopping behavior over the past year show how brands will need to adapt to meet new consumer shopping behavior.

Find out how augmented reality, digital marketing, and SEO solutions will all be beneficial to your business going forward, especially this holiday season. Use this holiday shopping guide to get started on planning for your SEO and digital marketing strategies in Q4.

Use the full report to guide you through your holiday shopping marketing strategies.

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